End
End
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End
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Product
Product
Design
Design
&
&
Direction
Direction
Amsterdam, NL.
Amsterdam, NL.

UX &
Product
Specialist
—2022
Design
Portfolio






Sometimes as a freelancer, sometimes not.
for
for
big
big
tech
tech
companies
companies
and
and
tiny
tiny
start
start
ups.
ups.
I
I
Design
Design
and
and
build
build
Apps
Apps
And
And
Websites,
Websites,
I design and build apps and websites for big tech companies and tiny startups.
Sometimes as a freelancer, sometimes not.
01 – Type of Work
01 – Type of Work

Research + analysis
Research + analysis
UI + interaction
UI + interaction
leadership by doing
leadership by doing
prototypes
prototypes
Usability testing
Usability testing
UX Design
UX Design
02 – Selected Work
02 – Selected Work
01–03 From the minds of the founders to one of the most sought after apps for corporate learning on the market.
01–03
From the minds of the founders to one of the most sought after apps for corporate learning on the market.
01–03 From the minds of the founders to one of the most sought after apps for corporate learning on the market.
Kultra
Design Director
EdTech
Native Apps + Website
Company Kultra
Role Design Director
Kultra
Design Director
Market EdTech
Project Native Apps
EdTech
Native Apps
Task
Task
Solo designer and researcher working closely with the founder and a small team. Employing branding experts and illustrators on a freelance basis helped create such a high polish on tight budgets.
Solo designer and researcher working closely with the founder and a small team. Employing branding experts and illustrators on a freelance basis helped create such a high polish on tight budgets.
Solo designer and researcher working closely with the founder and a small team. Employing branding experts and illustrators on a freelance basis helped create such a high polish on tight budgets.
Outcomes
Outcomes
2
2
2
Weeks
Weeks
Initial ideas to
first prototypes
Initial ideas to
first prototypes
36
36
36
Hrs
Hrs
Hrs
Of interviews with L&D professionals
Of interviews with
L&D professionals
Of interviews with L&D professionals
02–03 Bridging digital and physical experiences for fashion retailers.
02–03
Bridging digital and
physical experiences
for fashion retailers.
02–03 Bridging digital and physical experiences for fashion retailers.
Kultra
Design Director
EdTech
Native Apps + Website
Company Farfetch
Role Design Lead
Farfetch
Design Lead
Market Fashion retail
Project Connected Products
Fashion retail
Connected Products
Task
Task
I was design lead for the tiny team split between London and Porto that created Farfetch's Store of the Future.
It appeared in London's Design Museum and Farfetch received international acclaim for SotF's customer experience.
I was design lead for the tiny team split between London and Porto that created Farfetch's Store of the Future.
It appeared in London's Design Museum and Farfetch received international acclaim for SotF's customer experience.
I was design lead for the tiny team split between London and Porto that created Farfetch's Store of the Future. It appeared in London's Design Museum and Farfetch received international acclaim for SotF's customer experience.
Recognition
Recognition
“What was most immediately striking about Farfetch's Store of the Future demonstration was the simplicity and elegance of the customer experience.”
“What was most immediately striking about Farfetch's Store of the Future demonstration was the simplicity and elegance of the customer experience.”
Also talked about kindly in:
Also talked about kindly in:


Also talked about kindly in:


UI Static
03–03 Find a battle spot, film your trick,
watch the votes roll in and Own the Spot.
03–03
Find a battle spot, film your trick, watch the votes roll in and Own the Spot.
03–03 Find a battle spot, film
your trick, watch the votes roll
in and Own the Spot.
Skateboarding
Designer + Founder
Social Network
iOS app
Company Skateboaring.com
Role Designer + Founder
Skateboaring.com
Designer + Founder
Market Social Network
Project iOS App
Social Network
iOS App
Task
Task
A self-initiated project to create a real-life version of EA Skate's game. The app had more hype than users and taught me an awful lot about correct research techniques and getting experts in other fields excited and involved.
A self-initiated project to create a real-life version of EA Skate's game. The app had more hype than users and taught me an awful lot about correct research techniques and getting experts in other fields excited and involved.
A self-initiated project to create a real-life version of EA Skate's game. The app had more hype than users and taught me an awful lot about correct research techniques and getting experts in other fields excited and involved.
Outcomes
Outcomes
Concept to app store
Concept to app store
Months
Months
8
8
8
Positive in-app
customer feedback
%
%
98
98
98
Positive in-app
customer feedback
03 – Contact
03 – Contact
Thanks for looking through my work. I don't keep much of an online presence but I'm always really happy to chat LinkedIn or YunoJuno's freelancer platform.
Thanks for looking through my work. I don't keep much of an online presence but I'm always really happy to chat LinkedIn or YunoJuno's freelancer platform.
Thanks for looking through my work. I don't keep much of an online presence but I'm always really happy to chat LinkedIn or YunoJuno's freelancer platform.
YunoJuno ↗
YunoJuno
YunoJuno ↗
LinkedIn ↗
LinkedIn ↗