DRAG

Design + Build

Own the Spot

Competition. Community. Failure.

A community for skateboarders

Community always sounds like such a daft term. There's already a community, I just wanted to add a little bit of fun competition between my mates.

Find a battle spot and film your trick

Like all good ideas the inspiration came from Pokémon.

Catch the votes to Own the Spot

Maybe that title is a bit on the nose. I'm not a copywriter.

Role

Design Lead

Type of work

App Design & Build

Length

Eight months

Client

Self Initiated

A dream project that quickly bombed...

The app had more hype than users and taught me an awful lot about correct research techniques and getting experts in other fields excited and involved.

My Role

  • Strategy and definition for the app
  • Research and testing with many users
  • End-to-end product design
  • Art direction, photography, video, and motion graphics
  • React Native development

Outcomes

Lesson One
A gap in the market doesn't always equal a market in the gap

Lesson Two
What users do is more important than what they say

Lesson Three
Identify your fiercest critics and get them involved

"We need to accept that we won't always make the right decisions, that we'll screw up royally sometimes. Understanding that failure is not the opposite of success, it's part of success."
Arianna Huffington